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Business at the speed of culture

Alex & Experts is an independent brand strategy and innovation studio.  We help our clients do business at the speed of culture. We achieve more through insight, human empathy, cultural relevance, expert minds and a huge dose of creativity.

 

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We believe that innovation is
the best form of marketing.

That’s why we go beyond just asking your customers and fans what they want. We dig deeper into culture and the unconscious to anticipate the future of meaningful experiences that will excite.
 

ABOUT
What we do
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Drop a culture bomb and build outstanding brand experiences that are fit for the future

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Stretch your thinking with

deeper, richer insights

 

We inspire your teams with up-to-the-minute insight from multiple sources so you can be inspired by what’s happening inside and outside of your category. See the future today and keep your finger on the pulse. This enables you to anticipate and respond to the key inflection-points that are disrupting your industry. We give you a deeper understanding of what really matters to your customers by decoding culture and tapping into the human sub-conscious.

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Build innovative products and brand strategies

We craft sharper brand strategies and innovation pipelines, tapping into collaborative methodologies that bring together expert minds. We go beyond the obvious, challenging your thinking and finding ways to outthink your competitors, rather than outspending them. We harness agile, challenger thinking. And because we’re agnostic and independent, you’ll get the rigorous, bespoke strategy that’s needed. Turn to us for help with naming, positioning, storytelling, narrative and brand purpose.

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Agile, creative delivery from end-to-end
 

We combine insight, innovation, brand development and creative development and delivery in one studio. That means we can support full end-to-end development of concepts including prototyping, testing, and piloting. Take a look at our own haircare innovation Concoction where we took our own brand to market from scratch, all the way from idea and insight through to gaining listings with multiple famous retailers.

Our work
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Sign up to receive our latest insights and cultural trend reports

We dig deep into strategic foresight and culture to increase the relevance of your marketing and brand strategy. Sign up and you'll receive our latest finds and thinking every fortnight.
 

CONTACT

Get in touch to see how we can help

Thank you!

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